World’s Relays

At Hyder CGI, we approached the logo design for SilverRock with a deep understanding of their vision and values. Our goal was to encapsulate their slogan, “Transforming earth’s treasures into timeless beauty,” into a visually striking and meaningful logo.

We began by conceptualizing a mountain in silver color, symbolizing strength, stability, and the precious nature of SilverRock’s work. The choice of silver also reflects sophistication and luxury, aligning perfectly with their brand identity. To enhance the logo’s appeal and connect it with the theme of treasures, we incorporated gemstones and treasures in pink and green colors. These colors not only add vibrancy but also represent the diverse range of gems and minerals that SilverRock deals with.

Our skills in graphic design and branding were pivotal in bringing this concept to life. We used Proxima Nova font for the company name, ensuring a modern and professional look that is easily recognizable. The use of grey shades further adds depth and contrast, making the logo stand out effectively.

In consulting with the client, we took a collaborative approach, understanding their preferences, target audience, and market positioning. By aligning our design choices with SilverRock’s brand values and identity, we ensured that the logo not only reflects their vision but also helps establish a strong and distinctive presence in the market.

Overall, our design process focused on creativity, attention to detail, and strategic alignment with the client’s objectives. The result is a logo that not only looks visually appealing but also communicates SilverRock’s core message of transforming earth’s treasures into timeless beauty.