Creavent Brand Identity
Seventy Seven is a bold, minimal garage portfolio showcasing projects with striking visuals. Ideal for designers and creators seeking a sleek, impactful presence.
services
Art Direction, Branding
client
Creavent
year
3 – 4 Weeks
Design
Hyder HK, Johan Weil
category
Portfolio, Marketing
Development
Alexander Turner
Following their 2020 Rebrand, Splice partnered with us again for their first-ever brand campaign “Start with Sound.” Our goal was to recharge Splice’s bond with existing users and broaden awareness for the brand to connect with a whole new wave of musicians.
The Challenge:
Create a unifying brand platform that inspires artists from all levels of expertise.
Rallying around Sound
After a series of stakeholder interviews, we knew there was a desire to do something bigger. Beyond talking about product features, we tapped into a universal, undeniable truth by centering our focus on the customer—and why Splice started out in the first place.
Whether you’re an industry legend or a first-time producer, sound is where it all starts. Our campaign celebrated sound as the catalyst for creation and encouraged artists to start with what moves them the most.
The Idea:
A campaign that serves as a celebration of sound—and positions Splice as the place to find yours.
The Impact:
By tapping into a universal truth, the campaign is built to grow with the company for the foreseeable future.
Tapping into the audiovisual
Of course, a campaign about sound required a thoughtful focus on the sonic side of the creative as well. From bespoke textural soundscapes to intricate samples, we ensured that this campaign wasn’t just a visual experience — but one that could resonate in an audiovisual way.
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