February 12, 2025

Elevating Visual Narratives

Seventy Seven is a bold, minimal garage portfolio showcasing projects with striking visuals. Ideal for designers and creators seeking a sleek, impactful presence.

View Projects

services

Art Direction, Web Design

client

PXL Creative WordPress Theme

year

3 – 4 Weeks

Design

Suzanne Smith, Johan Weil

Development

Alexander Turner

Dueling Area needed an online store that matched the scale and professionalism of their fast-growing TCG business. The goal was to transform their website into a fully functional e-commerce ecosystem—optimized for speed, mobile performance, product discovery, and customer retention.

This involved building a clean, modern, and high-impact store interface, organizing a large product catalog, improving navigation, and integrating advanced e-commerce features designed for TCG players and collectors.

The Challenge:

Create a unifying brand platform that inspires artists from all levels of expertise.

Rallying around Sound

After a series of stakeholder interviews, we knew there was a desire to do something bigger. Beyond talking about product features, we tapped into a universal, undeniable truth by centering our focus on the customer—and why Splice started out in the first place.

Whether you’re an industry legend or a first-time producer, sound is where it all starts. Our campaign celebrated sound as the catalyst for creation and encouraged artists to start with what moves them the most.

The Idea:

A campaign that serves as a celebration of sound—and positions Splice as the place to find yours.

The Impact:

By tapping into a universal truth, the campaign is built to grow with the company for the foreseeable future.

Tapping into the audiovisual

Of course, a campaign about sound required a thoughtful focus on the sonic side of the creative as well. From bespoke textural soundscapes to intricate samples, we ensured that this campaign wasn’t just a visual experience — but one that could resonate in an audiovisual way.

Our Roles

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Teaming up with DreamsLab was like an extension of our creative family, guiding us in creating a campaign that captures the soul of Splice’s brand. Every facet—production, strategy, and design—was meticulously executed, strengthening our brand’s identity while influencing Splice’s internal strategy for upcoming endeavors